Content Marketing for Law Firms: One Article, One Week of Social
Each week, start with a general intake question or a public legal development. Let an AI assistant interview the responsible attorney, publish the reviewed article on the firm's blog, then turn its public URL into five social posts in WaveGen.
The short answer
Choose a general question the firm hears during intake or a primary legal source the firm's audience needs explained. Have an AI assistant interview the responsible attorney and write the article to a draft in the firm's blog. After attorney and advertising review, publish the article, paste its public URL into WaveGen, choose the firm's platforms, and schedule the five approved social posts from WaveGen.
What you get each week
Create a new blog post, then have a full week of social content ready to review and schedule.
Cadence
1 interview → 1 article + 5 social posts
Review: 45–75 minutes
How the tools fit together
An AI assistant interviews the responsible attorney and writes the finished draft into the firm's blog or CMS. After the firm reviews and publishes it, the public article URL goes directly into WaveGen to create and schedule the social week.
Let the tools make the drafts. You approve what goes live.
The tools can handle
Outline, first draft, derivatives, scheduling
You still decide
Legal analysis, citations, approval, intake
Choose the legal question the article will answer
Start with either a general intake question or a public legal development. Both need the responsible attorney's explanation before they become a firm article.
01
A general question heard during intake
Write the question in the prospective client's words, but remove names, matter facts, communications, strategy, and anything else that could be confidential or identifying.
02
A public primary legal source
Bring the statute, rule, case, or agency material, along with the jurisdiction, publication or effective date, and a public URL the attorney wants to discuss.
03
The responsible attorney
Choose the attorney who can explain the general answer, what readers commonly misunderstand, which limits matter, and when someone should seek advice about their own facts.
Follow the workflow for the article you are creating
An evergreen client question needs a clear general answer. A legal development needs a precise explanation of what changed, where, and when. Keep those interviews separate so the resulting article has one job.
If the topic is a recurring intake question
Turn the attorney's answer into an evergreen firm article
Start with the anonymized question prospects actually ask. The AI assistant interviews the responsible attorney, writes the finished draft into the firm's blog, and leaves the attorney in control of the legal answer, jurisdiction, sources, and limits.
General intake question + attorney interview → published firm article → five social posts
01
Bring the anonymized question
Write the question in the prospective client's words and define the practice area, audience, and jurisdiction. Remove client facts, communications, strategy, outcomes, and identifying details.
Check before moving on
The topic is general enough to answer publicly and specific enough to be useful.
02
Let an AI assistant interview the attorney
Ask the assistant to interview the attorney one question at a time about the direct answer, governing sources, important distinctions, common misunderstandings, limits, and appropriate next step. Remember to connect the assistant to the firm's blog or CMS so it can put the finished draft there.
Check before moving on
The attorney supplies the legal analysis; the assistant does not invent it.
Use this client-question interview prompt
Replace the brackets, paste this into the AI assistant the firm permits, and answer one question at a time. Ask for the article only after the interview is complete.
I am an attorney practicing in [JURISDICTION] in [PRACTICE AREA]. Interview me, one question at a time, so I can answer this general question for [AUDIENCE]: [QUESTION]. Ask for the concise general answer; primary sources and reviewed-through date; distinctions and factors readers commonly miss; what the answer does not cover; a generalized example that does not use client facts; when someone should seek advice about their own situation; the approved disclaimer; and the firm's call to action. Do not ask for or include client confidences, matter facts, strategy, outcomes, or identifying details. Do not invent citations, legal conclusions, guarantees, comparisons, or specialist claims. Mark uncertain statements [ATTORNEY REVIEW]. Only when I say “write the article,” write an 800–1,200 word firm-blog article with a direct answer, clear subheads, source links, jurisdiction, important limits, and the approved disclaimer. End with an attorney-review checklist. Write the finished article to a draft in my connected blog.
03
Review and publish the article on the firm's blog
Edit the draft in the CMS, verify every proposition and citation, and add the author, jurisdiction, reviewed-through date, disclaimer, headings, and approved call to action. Publish only after the firm's required reviews.
Check before moving on
The responsible attorney approves the rendered page, not only the draft text.
04
Give the public article URL to WaveGen
Open the published article, copy its public URL, and paste it into WaveGen. Choose the firm's connected platforms and let WaveGen turn the complete article into the five-post week.
Check before moving on
Keep jurisdiction, dates, limitations, and the approved disclaimer where shortening requires them.
05
Approve and schedule the posts in WaveGen
Compare every draft with the published article, route the posts through the firm's review process, then choose the dates and schedule the approved versions across the selected platforms in WaveGen.
Check before moving on
Firm staff routes fact-specific questions through the approved intake process.
If the topic is a new legal development
Turn the attorney's interpretation into a timely firm article
Start with the primary source, jurisdiction, and dates. The AI assistant interviews the responsible attorney about what changed and what the firm's audience should understand, then writes the finished draft into the firm's blog.
Primary legal source + attorney interview → published client alert → five social posts
01
Bring the primary source and dates
Use the statute, rule, case, or agency material itself. Record the jurisdiction, publication date, effective date, intended audience, and any prior rule the attorney will compare it with.
Check before moving on
The primary source is authentic, current, and within the attorney's approved scope.
02
Let an AI assistant interview the attorney
Ask the assistant to interview the attorney one question at a time about what changed, what did not, who may be affected, important exceptions, open questions, and practical issues to review. Remember to connect the assistant to the firm's blog or CMS so it can put the finished draft there.
Check before moving on
The attorney supplies the interpretation and identifies uncertainty.
Use this legal-development interview prompt
Replace the brackets, paste this into the AI assistant the firm permits, and answer one question at a time. Ask for the client alert only after the interview is complete.
I am an attorney practicing in [JURISDICTION] in [PRACTICE AREA]. Interview me, one question at a time, so I can explain this legal development to [AUDIENCE]: [PRIMARY SOURCE OR DEVELOPMENT]. Ask for the primary source URL; publication and effective dates; what changed and what did not; who may be affected; important exceptions or unresolved questions; practical issues the audience may want to review; the approved disclaimer; and the firm's call to action. Do not invent citations, legal conclusions, guarantees, comparisons, confidential facts, or outcomes. Do not treat an unresolved question as settled. Mark uncertainty [ATTORNEY REVIEW]. Only when I say “write the client alert,” write an 800–1,200 word firm-blog article with a direct summary, clear subheads, source links, jurisdiction, dates, scope, exceptions, open questions, and the approved disclaimer. End with an attorney-review checklist. Write the finished article to a draft in my connected blog.
03
Review and publish the client alert
Verify the primary source, quotations, jurisdiction, dates, scope, exceptions, author, disclaimer, and reviewed-through date in the CMS. Publish only after the firm's required legal and advertising review.
Check before moving on
The responsible attorney approves the final rendered page.
04
Give the public article URL to WaveGen
Copy the published client-alert URL into WaveGen and choose the firm's connected platforms. WaveGen uses the complete public article to create the five-post distribution week.
Check before moving on
Dates, jurisdiction, uncertainty, and material limits survive every shortened version.
05
Approve and schedule the posts in WaveGen
Compare every draft with the published client alert, complete the firm's review, then schedule the approved posts across the selected platforms in WaveGen.
Check before moving on
Update or pause scheduled posts if the law, guidance, or effective date changes.
See the article and social week for each legal topic
Each workflow produces one attorney-reviewed blog article first. Its public URL then becomes the source for five platform-specific posts in WaveGen.
If the topic is a recurring intake question
Turn the attorney's answer into an evergreen firm article
Article
Evergreen guide
The general answer, sources, limits, and next step
Monday
Direct answer
The concise answer with jurisdiction
Tuesday
Carousel
The distinctions readers should understand
Wednesday
Checklist
Information to gather before speaking with counsel
Thursday
Attorney video
One common misunderstanding
Friday
Article link
Who the complete guide is for
If the topic is a new legal development
Turn the attorney's interpretation into a timely firm article
Article
Client alert
What changed, where, when, and for whom
Monday
Legal update
The change in plain language
Tuesday
Timeline carousel
Publication, effective date, and next milestones
Wednesday
Scope checklist
Who may need to review the development
Thursday
Attorney video
What the development does not change
Friday
Client-alert link
Where to read the sources and complete analysis
See one attorney interview become an article and social week
Starting point
A new state leave requirement, the agency guidance and effective date, and an employment attorney available to explain the employer scope, exceptions, and open questions.
Editorial angle
Answer what changed, who may be affected, and what employers should review—without applying the rule to a reader's facts.
1,200-word source-backed article on the firm's site
LinkedIn direct-answer post linking to the guide
Carousel mapping the effective-date timeline
Checklist of records and policies to review
Short attorney video addressing one misconception
Guardrails that keep the system useful
Confidentiality starts before drafting
Do not use client messages, matter notes, strategy, or identifiable fact patterns as prompt material unless the firm has an approved process for doing so.
Jurisdiction and date are part of the answer
Legal content becomes misleading when those qualifiers disappear during shortening. Carry them into every derivative where they matter.
Intake is not an automated comment thread
A public or scripted response should not analyze facts, invite confidential details, or imply that a professional relationship already exists.
Content Marketing for Law Firms: One Article, One Week of Social FAQs
What content marketing works best for law firms?
Specific, source-backed answers to real client questions tend to be more useful than broad thought leadership. Narrow each piece by practice area, audience, jurisdiction, and the decision the reader is trying to make.
Can lawyers use AI to write blog posts?
A writing assistant can help organize and draft from an attorney-approved brief, but it should not invent analysis or citations. The responsible attorney should verify and approve the substance before publication.
How often should a law firm publish content?
One strong, reviewed article per week or every two weeks can outperform a higher volume the firm cannot maintain. Choose a cadence that preserves attorney review and allows each article to be distributed across several channels.
Should every law firm article target a keyword?
It should answer a discoverable question, but keyword phrasing is not enough. The page also needs a clear audience, jurisdiction, reliable sources, direct answer, and genuinely useful explanation.
Can one legal article become a week of social posts?
Yes. Use different parts of the approved article for a direct answer, checklist, carousel, attorney perspective, and teaser rather than repeating the same caption five times.
What must stay human in legal content marketing?
Topic scope, legal analysis, source verification, confidentiality, ethics review, final approval, and client intake should stay human. Drafting and distribution can support those decisions without replacing them.
Keep building your content system
Social media strategy and templates for lawyers
Strategy, platforms, ideas, and templates for this industry.
Automate content marketing
Create a new blog post, then have a full week of social content ready to review and schedule.
Law firm social media automation: prepare five posts
Use this when you want to turn an existing approved source into a week of social posts.
Start with the question prospects keep asking.
Interview the responsible attorney, publish the reviewed answer on the firm's blog, then paste the public article URL into WaveGen. Choose the firm's platforms, approve the five posts, and schedule them from WaveGen.
Start free with WaveGenPrimary references and reminders
American Bar Association: attorney advertising in the digital age — An overview of ethics questions in digital attorney advertising; firms must also check applicable jurisdictional rules.
This guide is operational education, not legal, compliance, medical, financial, or brokerage advice. Review the rules and policies that apply to your organization before publishing.