How to Automate Your Social Media Content with Claude — Without Losing Your Voice

This is the one design decision that makes the system work, so it gets its own section.

A finished LinkedIn post is a consumable: written in one platform’s shape, posted once, gone. It’s the wrong length for TikTok, the wrong format for Instagram, the wrong everything for Pinterest — so even after “automating your content,” you still owe every other platform its own version, and there’s nothing to come back to tomorrow.

A content blob is an asset: 400–800 words of substance — your story, your numbers, your quotable lines — with no platform formatting at all. Because the substance and the formatting are separate, the same blob becomes every platform’s version at once: a LinkedIn carousel, a TikTok slideshow, a Pinterest pin, each in that platform’s native shape and style rather than a cross-posted copy.

And it keeps paying after publish day. When one of the posts performs, you go back to the blob and cut it again — a different angle, a different format, a quote card from the line people screenshotted, a follow-up thread. A 150-word finished post has nothing left to cut; the substance was never captured. The blob is where it lives.

Claude is the substance layer. WaveGen is the format and distribution layer. Keep them separate and both get easier.

The difference between AI slop and posts people read is the input. Never “write me a post about leadership.” Three input sources that work (each gets a deep-dive guide — coming in this series):

• Your meeting notes. Decisions, client conversations, things that surprised you this week.
• Your inbox and support threads. The questions people actually ask you are the posts your audience actually needs.
• Industry news + your take. Claude scans what’s happening in your niche, then interviews you for the opinion.

The mining prompt:

Here are my raw notes from this week: [paste meeting notes / emails /
anything].

Find the 5 most post-worthy ideas in here. For each: the idea in one
sentence, why my audience would care, and which detail makes it
concrete (a number, a mistake, a surprising moment). Rank them.
Don't invent anything that isn't in the notes.

Pick one idea. Then the interview — fifteen minutes of answering questions gives Claude more usable material than any prompt engineering:

Interview me about: [the idea]. Ask one question at a time, 8–12
questions. Push past my first answers: the specific example, the
number, the moment I changed my mind. Mark quotable lines QUOTABLE
and keep them verbatim. Then say INTERVIEW COMPLETE and output the
full transcript.

Two things get set up once and then quietly shape everything the system produces: Claude learns how you sound, WaveGen learns how you look.

Your voice (Claude). Two small reference docs Claude reads every time it writes.

• In the Claude app: create a Project (“Content engine”), add both docs to project knowledge.
• In Claude Code: two markdown files in your project folder.

Voice guide — paste 3–5 things you actually wrote (posts, long emails), then:

Read these writing samples. Extract a reusable voice guide: sentence
rhythm, vocabulary I favor and avoid, how I open and close, how I
sound when I'm being direct. Rules and examples, not compliments.
Where the samples can't support a rule, say UNSUPPORTED instead of
inventing one.

Style guide — what your content must contain: how concrete, banned phrases (“game-changer”, “delve”, “in today’s fast-paced world”), how you use numbers.

Your look (WaveGen). In WaveGen, set up your brand kit — colors, fonts, logo. Two ways: enter everything yourself, or just give it your website and it drafts the kit for you — then you review and adjust until it’s right. Either way it’s yours to edit, and from then on every carousel, slideshow, and pin comes out already on-brand instead of in some template’s idea of your brand.

Using my voice guide and style guide, draft a content blob from the
interview transcript below. NOT a social media post — 400–800 words
of substance in my voice.

Rules:
- My QUOTABLE lines verbatim — they carry it.
- Missing a fact? Write [GAP: question for me] instead of inventing.
- Structure: the story or argument in full, concrete numbers, and my
  sharpest line somewhere in the first three sentences.

[paste transcript]

Answer the [GAP]s — that’s your two-minute review, and it’s what keeps invented facts out of your feed.

Two ways to hand the blob over:

• Paste it. Copy the blob, paste it into WaveGen. Fastest, zero setup.
• Or skip the copy-paste entirely: if you’ve connected Google Drive to Claude, end the drafting prompt with “save this to a Google Doc named [date] blob” — then set the doc’s link sharing to “anyone with the link” and paste the doc URL into WaveGen. Your blobs archive themselves in Drive as a bonus, one doc per post. (More on the doc path: Google Doc to carousel.)

Either way, the blob becomes platform-native drafts: a LinkedIn carousel, an Instagram carousel, a TikTok slideshow, YouTube shorts, Facebook posts, Pinterest pins — each built for how that platform actually works, styled by the brand kit you set up in Step 2.

The important part: connect your accounts and schedule from WaveGen rather than downloading and posting by hand. The system works when the whole week is queued in one sitting — download-and-post-manually is how automation quietly turns back into a chore.

1. Run the mining prompt on the week’s notes. Pick one idea, do the interview, approve the blob.
2. Open WaveGen, review the generated drafts — the hook check: does the first line sound like your voice guide’s calibration sentences? Your sharpest QUOTABLE line usually is the hook. Tweak, then schedule the week across platforms.